How to Make Effective Communication the Standard Business Practice

ommunication is fundamental in business and critical to every business process; it’s also one of the most common
sources of friction and stress.lack-of-effective-communication

In nearly every organization, there seems to be a recurring complaint: There’s not enough communication. In the absence of effective communication, gossip, rumors and a lack of confidence in leadership take over. So we respond by sending out more messages and delivering more presentations, more often. We cover every detail and do our best to keep everyone informed.

And then we complain that no one is listening.

At the one-on-one level, the issue intensifies: People get frustrated, wondering why their colleague “doesn’t get it” or why getting through to their customer seems impossible. It’s more than just an annoyance. With every repeated instruction, miscommunication or message that’s “lost in translation,” organizations pay the price, from lowered productivity, efficiency and trust to potentially costly errors and lost opportunities.

Given all this, it’s not surprising that the lack of effective communication regularly shows up as a one of the top causes of demotivated and unsatisfied workers.

These aren’t new issues; companies continue to put money into the latest tools and technology to improve communications, not to mention the investments they’re making in developing communication skills. But the problems persists and there’s a new urgency to develop better business communication skills.


As the environment grows more demanding and complex, we need people to feel inspired, engaged and motivated to take on new challenges. We need them to be able to interact quickly and effectively up, down and across the organization to get things done. We need everyone on board with a shared vision of the future. And we need their unfiltered input and ideas to help us solve tough problems and find new opportunities.

The only way to do it is by making effective communication the standard business practice.

Everyone agrees effective communication is critical, so why is it such a challenge to make it a reality? The problem, in most cases, is no matter how well intended we are, we’re talking to ourselves.

While we may think of interpersonal interactions as a behavioral issue, the way we communicate, as well as the way we prefer to be communicated with, are rooted in how we think. In essence, we experience the world around us as filtered through our mental preferences, and so we tend to express ourselves in the way we prefer it, not necessarily the way our listeners do.

People have vastly different perspectives and attach different meanings to the words they use to describe those perspectives. In fact, differences in thinking preferences can be so great that they can create separate and distinct “languages” or dialects. Although we speak these dialects every day, most of us do so with no awareness of the potential problems they can create, and so we all mis-communicate every day in large or small ways.

How Whole Brain® Thinking Improves Communication

Whole Brain® Thinking offers people and organizations a “common language” to cut through the mental static that gets in the way of effective communication in the workplace. Once people understand how their thinking impacts their own communication style, they can learn how to adapt their thinking and communications to others so their messages get across in the way they intended”the first time.

Regardless of someone’s personal thinking preferences, everyone has the ability to think and communicate outside their preferences, as well as the ability to communicate in a Whole Brain® way to ensure key messages are understood even when delivered to large or diverse groups.

Once Whole Brain® Thinking becomes the language of business, the results are immediate and tangible. The client who seemed to be tuning you out is engaged, interested and taking action. The manager who never seemed to listen is taking notice and using your input. People feel comfortable contributing their ideas, which leads to more robust and innovative problem solving. And everyone is on the same page about the strategy and direction of the business.

Whole Brain® Thinking makes it easy for people to:

  • Communicate the right information, not necessarily more information
  • Deliver messages in the way they were intended, even when the group is diverse and there’s little time to prepare
  • Clearly define and classify issues so problem-solving efforts have a better chance of working
  • Contribute their ideas and listen to other perspectives to come up with better solutions and recognize new opportunities
  • Improve productivity, buy-in and morale

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