The Whole Brain Business Book: Your Guide to Better Thinking in the 21st Century

Outthink, Outpace, and Outperform the Competition



What is IBM doing to quickly build the agility of its next generation of global leaders? How has IHG Hotels been able to successfully manage complex, highly technical projects while still maintaining a creative, customer-focused culture?

Thanks to the power of Whole Brain® Thinking, you can apply what we know about thinking, performance, and the brain to transform your organization at every level. Whether you’re struggling to keep up with a changing market, are stuck with a tired business model, or are challenged by difficult colleagues, the proven methods in this updated guide will help you to:

  • IDENTIFY how you and others prefer to think
  • IMPROVE your communication skills
  • INSPIRE creative thinking in yourself and others
  • INNOVATE faster and work more efficiently
  • IMPLEMENT changes throughout your organization
  • INCREASE productivity and beat the competition

    Filled with real-world examples and essential charts, exercises, action steps, and strategies, The Whole Brain Business Book shows you how to rethink your business, prepare for the future, realign your goals, and reinvigorate your team — by putting your whole brain to work.


Daniel H. Pink

“Whether you’re new to the Whole Brain model, or ready for a 21st century update to the classic volume, this book is a must-read for anyone with a brain. You will learn how your mind works, how to improve and expand your thinking style, and how to better understand and communicate with the brains around you.”

Daniel H. PinkAuthor of Drive and A Whole New Mind
Ken Blanchard

“Ned Herrmann and Ann Herrmann-Nehdi know more about the brain than anyone.  If you want to function better, this is a must read.”

Ken BlanchardCo-Author of the One Minute Manager
Jim Kouzes

“This book is rich in ah-ha moments and a treasure trove of practical tips on how to apply Whole Brain® Thinking at work, home, and in the community. This is an extraordinary performance, a tour de force, and a must-read for everyone who wants to apply their whole selves in whatever they do.”

Jim KouzesCo-Author of The Leadership Challenge, Dean’s Executive Fellow of Leadership, Leavey School of Business, Santa Clara University

Ann Herrmann-Nehdi is the CEO of Herrmann International and has worked with many hundreds of organizations around the world, helping them leverage their cognitive diversity and increase their thinking agility to improve profitability, leadership, productivity, innovation and overall business results. She has been featured in Business News Daily, Chief Executive Magazine, Chief Learning Officer Magazine, HR Executive Magazine, Investor’s Business Daily, Management Today, T+D Magazine, Training Journal, and O The Oprah Magazine, among others, and has contributed chapters to many books on the topic of Whole Brain® Thinking and Learning. A sought-after, powerful speaker, she has delivered hundreds of featured keynotes and programs for domestic and international groups.

Ned Herrmann, who founded Herrmann International in 1981 and was the originator of Whole Brain® Thinking, first pioneered the study of the brain in the field of business while working as manager of General Electric Corporation’s Management Education at Crotonville. Herrmann’s work has been featured in the Harvard Business Review, Business Week, Scientific American, Discover, USA Today, Training and Reader’s Digest, among many other major publications. His book The Creative Brain, which was published in 1988, traces the scientific and historical roots of his innovative Whole Brain® Thinking approach. McGraw Hill published the first edition of The Whole Brain Business Book in 1995, creating a new benchmark in the arena of mind research and its applications to business.